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TrichoKare Alternative Film Awards
In Moving Young Hearts for Scalp Care Model

The campaign, TrichoKare Alternative Film Awards, provides an alternative platform for talented individuals and the Youngs to express their creativity and showcase their skills in film-making.

Proudly presented by TrichoKare, the theme for Alternative Film Awards reflects TrichoKare’s mission to enhance its client’s image and confidence with trichological products and European herbal hair remedy.

Based on the theme, "I deserve to look good and feel great, the campaign runs from July to October 2014. The campaign is open out to Open and Student Categories. Since, it garnered hundreds of welcoming entries from professional film-makers to students from NUS, NTU, SMU, MDIS & more. Finally, from 12 finalists to 8 winners are chosen to receive attractive cash and prizes worth up to $20,000.

The prize-giving finale was held on 16 November with presence of our esteemed judges at B1 Atrium of Cathay Cineleisure Orchard. The event saw some sharing from the participants, film-screening, mini games to engage the crowd and popcorn complementing the showdown!

Look who are seen in the panel of our Esteemed Judges?
Adrian Pang (Founder and Artiste Director, Pangdemonium)

"I hope AFA can inspire the community to support film-making and encourage film-makers to share their creativity by taking part in the contest. We take this chance to recognise their work and support their craft and passion. I look forward to the entries!"
  Xiaxue (Singapore Top Blogger)
Mikael Teo (Film Director, Oh Lucky Me Films)
Valkrye Loke (Business Development Manager, TK TrichoKare)

Where life is too short to settle for less, TrichoKare aims to keep people away from any undeserving thoughts and instill in them the message that they deserve to look good and feel great.

Make it fun! Make it original! Here are some of our favorites: